OVERVIEW
For this branding project, I developed the packaging design for THE STANDARD, a premium chocolate and THC company. The goal was to create a visually appealing and sophisticated brand identity that reflects the high-quality, indulgent nature of their products while subtly incorporating the cannabis element. The design combines elegance with a modern, playful twist, aiming to attract a discerning audience looking for both luxury and relaxation in their cannabis experience.
THE STANDARD was founded by a group of passionate chocolatiers and cannabis enthusiasts who saw the unique opportunity to blend the therapeutic benefits of THC with the decadence of premium chocolate. What began as an experiment in a small kitchen quickly evolved into a pursuit of perfection—crafting indulgent, high-quality chocolate that offers the ideal balance of rich flavor and potent effects. Driven by a commitment to excellence, THE STANDARD aims to elevate the cannabis experience with every bite.
ROLE
Graphic Designer, Visual Design
July 2023
