OVERVIEW
I designed packaging and product inserts for renowned hair product company, Hanz De Fuko. The goal was to create engaging inserts that would accompany shipments, offering product information and enhancing customer retention while reinforcing the brand’s commitment to quality and sustainability.
Hanz De Fuko is a San Francisco-based hair care brand offering innovative products made from natural and organic ingredients. With a focus on high-performance and sustainability, the brand caters to both professionals and everyday consumers.
ROLE
Graphic Designer, Marketing Material
March 2017
Informational Materials
Creating inserts such as cards, flyers, and guidebooks for Hanz De Fuko followed a structured approach aimed at enhancing the customer experience. The focus was on delivering valuable product information in a way that was both informative and engaging, seamlessly fitting into the overall brand experience.
To maintain brand consistency, I incorporated the company’s established visual elements, including typography, color schemes, and imagery, into the designs. This ensured that each insert not only served its informational purpose but also reinforced the brand’s identity and aesthetic appeal.
