OVERVIEW
Project to create branding + packaging for a organic food business.
Pure & Fresh transforms locally sources organic produce into refreshing drinks, indulgent smoothies, and crispy freeze-dried snacks. Partnering exclusively with local farmers, they ensure that every ingredient is sustainably cultivated, free from harmful chemicals.
Committed to minimizing environmental footprint, this company employs eco-friendly practices from packaging to production. As such, the branding is designed with both functionality and sustainability in mind.
ROLE
Graphic Designer - Visual Design
July 2023
Pure & Fresh Logo
The logo is a visual representation of their core values: sustainability, freshness, and connection to nature.
The ampersand is stylized with a depiction of a leaf, symbolizing the company’s commitment to using organic, locally sourced ingredients in their products. The logo has varying hues of green depending on usage, evoking freshness and vitality, inviting consumers to experience the crisp, natural flavors of their beverages and snacks.
