OVERVIEW
Contract to create the branding for a coffee machine manufacturer.
Navi Coffee combines the precision of maritime engineering with the artistry of coffee craftsmanship. Their machines are meticulously designed to deliver flawless brews, embodying durability, innovation, and elegance. Navi Coffee also operates a small cafe based out of Washington D.C.
ROLE
Graphic Designer
April 2020
Coffee Brand Logo
The logo takes cues from nautical symbolism and sleek modern design. The logo itself is a fusion of classic naval emblems and contemporary themes.
The anchor, a timeless icon of maritime history, was chosen as the central motif to encapsulate the brand’s identity. Crafted with sleek lines and modern flair, the anchor represents stability, reliability, and strength — qualities that resonate with Navi’s commitment to delivering top-tier coffee machines and experiences.
External & Internal Branding
Navi's branding is a reflection of its naval inspiration. The coffee machines themselves are sleek and sophisticated, featuring polished stainless steel exteriors reminiscent of a ship's hull. The Navi logo, emblazoned proudly on each machine, serves as a mark of quality and craftsmanship, inviting customers to embark on a journey of flavor with every cup.
Coffee Packaging Design & Merch
On top of coffee machines, the company also sell its own signature coffee. So the coffee branding would be incomplete without impactful packaging design to compliment the rest of their products.
The packaging and apparel continues to use the same color scheme, drawing inspiration from the ocean with a primary color scheme consisting of deep blues.
