OVERVIEW
Contract to create a new visual identity and branding for an upscale Chinese restaurant
Jade is a Chinese restaurant that opened its doors in 2022. This upscale restaurant blends authentic flavors with contemporary elegance. With a nod to cultural roots, Jade's dishes are crafted with the finest ingredients.
The goal for this branding is to make sure the brand keeps their traditional roots while adapting modernity in a sleek new thematic.
ROLE
Graphic Designer, Marketer - Visual Design
September 2023
Restaurant Logo
The brand should have a logo that is clear and immediately shows what the restaurant is all about. For this reason, a bold san-serif typeface was used for the primary logo complimented with an updated, clean seal script - inspired by traditional Chinese calligraphy.
Restaurant Visuals
Adopting a minimalist style, this rebranding introduces pops of red inspired by the cinnabar paste used in Chinese seals, complimented by shades of black and yellow to add a luxurious feel.
Throughout the branding collateral, from menus to signage, I employed clean typography and sophisticated layouts, harmonizing contemporary aesthetics with timeless allure.
